General Help

Search Engine Optimisation (SEO)

Technical aspects of Spring and SEO

  • Spring is optimised from the ground up

  • The source code Spring outputs is built to industry best practice

  • Content entered in the page editors is cleaned to maximise validation

  • All design elements are separated from content

  • URL's that Spring CMS uses ensure maximum accessibility to search engines, and increase readability to users

  • Spring CMS supports automatic building of sitemaps, so any new page added to the web site is immediately added to the web site map:

  • Spring CMS also supports the sitemap.xml protocol:

  • In most cases the web site content is presented first in the source code output

Regular Updates

One of keys to keeping your site relevant and visible in Search Engine results is to update your web site frequently.

Editing in Spring CMS to maximise SEO potential

Creating web sites that are easy for Search Engines to index is a straight forward process. The guidelines below will help ensure your Spring CMS site has every chance of staying visible in Search Engine results.

Editing SEO tip 1: Fil out the fields under the "Info" tab

When editing pages in the SpringCMS, the "info" tab is where good SEO habits to start.

  • Give your page a relevant title and then enter a richer, more descriptive 'Browser Window Title'
  • Enter a page 'Description' that describes in a nutshell what the page is about. (1-2 sentences.)
  • In SpringCMS the 'Keywords' field is there to enhance the 'search' tool on your company web site. (If your web site has this feature switched on). The SpringCMS Keywords field is not used by Search Engines such as Bing, Google etc. This keywords field is a feature of Spring that allows you to choose keywords that directly relate to the topic of your page but are not actually included in the page text. For example a page about a canteen menu will benefit from having "cafeteria, tuck shop, deli" as hidden key words in case parents put those terms into the web site search.

NOTE: The content you enter in the Title, Browser Window Title and Description fields MUST be relevant to the current page - if you try to game the system by adding long strings of keywords into these fields across multiple pages, or content not relevant to the current page, your SEO may be negatively affected.

Editing SEO tip 2: Formatting

  • Always use the appropriate heading size (h1 = most important title | h2 = main sub headings | h3 = minor sub headings) (More on headins below.)
  • Avoid words such as 'Click Here':
  • Write naturally - do not write just for SEO
  • Think about what words people would search for, and make sure they are included in the content of the page
  • Use cross links between pages whenever possible (but only if it is meaningful and useful for web site visitors)
  • Update the web site often!

Editing SEO tip 3: Use headings to correctly format your copy

Search engines use the content of headings to determine which aspects of the content are most important!

  • Make use of the h1 - h6 headings, if you are making some text bold should it really be a heading?
  • Break up lengthy sections of text by creating sub-headings. Sub-headings will help your readers easily sort the information presented.
  • Always start the page with an h1 if possible
  • Try and always use headings in sequence:
    • h1 > h2 > h3 > h3 > h2 > h3 > h3 is good
    • h1 > h3 > h3 is bad (skipped a h2)

Resources and further reading

The current most popular Search Engines have excellent information about how to set-up sites to be search engine friendly:

For information about the frequency and timing of having your web site re-indexed after updates have been made: